About 2 months after I stated at Vitamin Pictures as the CG Supervisor and just as I was finishing the MVP of our Pipeline. The opportunity to do this ad came through the door.

Vitamin had a small team with incredibly diverse skill sets, and the scope of this ad meant that everyone had to chip in. So outside of this being the maiden voyage of our new file management system, we also had to integrate visual elements from a number of different sources.

The backgrounds were all build by hand out of paper, felt, and cardboard They were then photographed and projected on to simple geometry. The humans and hard surface elements were rendered in Maya and V-ray (the studio's primary tool set) and all the fuzzy objects like the bird and the whale were groomed in Houdini and rendered in mantra.

We did some very detailed previz to get this all to fit together but there was also a ton of "Comp Magic" to get all the elements to feel like a part of a single world.

You can watch the entire spot HERE.

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