Clutch Studios specializes in highly technical hard surface imagery, so we were excited at the change of pace that this short promo for an Australian licorice brand offered. I served as the studio side creative director and also executed the final shot.

Everything in this ad is 100% CG. So there ended up being quite a lot of complex simulation and shading the get this spot to final.

On my last day at Clutch the team shared the last of the licorice, that the client had sent over as reference, 2 years prior...it was still pretty good.
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