International makes highly customizable trucks for commercial use. These trucks have so many unique configurations that there are literally millions of possibilities.

At Clutch Studios I worked with our product expert to build a data driven system that could describe any truck using json That data could then be brought into our 3D apps to assemble trucks. We initially used this tool for offline renders but I strongly felt this had realtime applications.

Utilizing ThreeJS we built a prototype and successfully pitched a data driven realtime configurator to International.

Comprising of hundreds of parts and shaders the system is now used as a tool on their website for all but one of their trucks. In 2023 The CSS Design Awards recognized the site for UI Design, UX Design, and Innovation.

Build your Own Here!

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